Posted on Wednesday, 12th December 2007 by krisna
1. Your website changes
Most webmasters update their web pages regularly. As long as the changes are only small, this won’t have a big effect on your rankings. However, if you re-design your web pages or if you optimize a page for a new search term then search engines might re-calculate your search engine rankings.
Google even has a filter for changed web pages. If you change your web pages, Google will temporarily apply a filter to your sites. Details can be found here.
Required action: If you have web pages with high search engine rankings then you should change these pages with great care.
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